“If you can’t write your message in a sentence, you can’t say it in an hour.” ~ Dianna Booher

When you are preparing a speech or business presentation, take the time to develop a well-crafted thesis statement that explains what you want your audience to understand, believe or do when you have finished speaking. This one sentence statement will serve as the fountainhead for the rest of your speech and it’s worth taking the time to think it through and get it just right.

If you can’t figure out what you’re trying to say, your audience never will. But when you craft a great thesis statement, a speech can sometimes almost write itself.