By Paul Barton
I visited a call center once that was operated by the airline I was working for at the time. I noticed that each of the workstations had a mirror mounted near the telephone. As each call center representative prepared to answer an incoming call, they would look briefly into the mirror and smile.
Why do you suppose they did that? That’s right — because it influenced how they felt as they answered the phone and that translated into a more friendly tone for the customer listening on the other end. Their body language was able to trick their own brains. As a result, they were able to offer a better experience for their customers.
We all know that our feelings can influence our body language, but we don’t always recognize that the opposite is equally true – our body language can influences how we feel.
Implications for Public Speaking
So why is this important for a presenter or speaker to know? This is why: If you stand confidently when making a presentation or speech, you will begin to feel more confident. And as your confidence rises, so will your credibility in the eyes of your audience. They audience will react positively to your confidence and that will cause you to become even more energized and even more confident. The effect will begin to snowball.
Make Body Language a Habit
This is the strategy behind social psychologist Amy Cuddy’s “fake it until you make it until you become it.” Or, yet another way we can look at this idea is as the famous Greek philosopher and teacher Aristotle said: “We are what we repeatedly do. Excellence, then, is not an act but a habit.” I’m sure Aristotle would agree that confident speaking also can become a habit.
By standing straight, planting our feet shoulders width apart, making appropriate eye contact, smiling, and getting our hands free and our shoulders relaxed so that we can gesture naturally, we can project an air of confidence on the outside and begin to feel more confident on the inside.
Think of it as a Jedi mind trick — on yourself! So, take a look in the mirror and smile — you got this! And may the Force be with you!