Data is an important part of business and business presentations. But numbers can make your audience disengage if you don’t present them in an understandable and relatable way.
Here are 3 ways to take the numb out of your numbers in public speaking:
1) Remove data that are not part of your main point. Sometimes an entire spreadsheet is put on a slide when only one data point is really important. If you have to put all the data on the slide, try putting the relevant data in a different color or put a circle around it.
2) Provide context. Explain to your audience why the data you’re presenting matters? How will it impact the business? How will it impact the future? Tell a short story to illustrates the point. Stories give life to data and make the point you are trying to make more memorable. Show some passion for the key points you are making about your data. If you’re not excited about your data, your audience won’t be either. Data combined with a story are a powerful 1-2 punch.
3) Make numbers comparable to something familiar. Show your audience what you’re talking about by comparing your data to something that the audience can easily relate to. Here’s one of my favorite comparisons that really makes the point: “If every dollar equals 1 second, then $1 million is about 11 hours. By comparison, $1 billion would be about 32 years.”
When you take the numb out of the numbers, you’ll have a more impactful business presentation that will turn heads, win hearts, and get results.