By Dhariana Lozano
Keeping a virtual audience engaged can seem like a daunting task. They can see you, but for the most part, you won’t be able to see who you are presenting or talking to. So how do you keep an audience like that engaged beyond having an entertaining presentation? In this post, we’ll review some simple tactics on how you can keep a virtual audience engaged.
1) Demand Undivided Attention
The simplest way to get a virtual audience to engage with you and your presentation is to ask for their undivided attention from the beginning of the presentation. As them to put away their phones, close out of all the other tabs they might have open in their browser windows and dedicate the next block of time to the presentation and what they will learn.
2) Ask questions/Polls/Quizzes
To keep a virtual audience engaged include questions throughout your presentation. You can ask questions in the form of polls or quizzes as well. If there is a chat functionality enabled, you can ask participants to leave their response in the chatbox. For example, you can say “If this makes you feel frustrated type 1 in the chatbox”, or you can present different scenarios and ask your audience to type in the scenario they identify with.
3) Include Interactive Elements In Your Video
Interactive videos are a great way to keep a virtual audience engaged. Interactive videos can include click-throughs to landing pages, quizzes, or play certain sections based on the viewer’s choices. There are some great tools out there to help you create these types of videos like Vizio, or you can check out YouTube, as it allows for simple video interaction cards that can lead your viewer to subscribe to your channel or watch a related video or playlist.
A simple way to keep a virtual audience engaged is to host a Q&A based on the subject of your presentation. The whole presentation can be a Q&A session or you can present and leave time at the end for some questions.
5) Include Your Audience In The Broadcast
Live videos are a great way to increase reach for your social media channels, and what better way engage an audience than to give them a chance to be included in the broadcast. On Facebook Live (on mobile), Hangouts On Air via YouTubeLive and Instagram Live Stories, you can have someone broadcast with you in real time! Give your participants a chance to be on air with you to keep everyone engaged.
6) Offer Bonuses
Offering a bonus for those who stay through the end of your presentation can be a quick tactic to keep a virtual audience engaged. Some software will let you know who stayed until the end, or you can simply offer a link, or coupon code at the very end of your presentation to keep things simple.
7) Conduct Chats
One final way you can keep a virtual audience engaged is to conduct chats after a presentation. Perhaps you’ve interviewed someone and the second part of that is for your audience to continue the conversation in a chat or even a live stream session with the interviewee.
I hope these seven tactics to engage a virtual audience come in handy for your next presentation!
ABOUT THE GUEST BLOGGER
Dhariana Lozano has been in the social media and digital marketing world for over seven years. She is the co-founder of Supremacy Marketing, a boutique social media marketing firm based in New York City. Her experience includes creating social media strategies and consulting for both B2C and B2B brands to help them stand out and break through digital walls for ongoing success. She blogs at DhariLo.com where she provides social media tips, resources, and courses. You can see her work published in Social Media Week, Social Media Today, and the AgoraPulse blog. You can connect with Dhariana by sending her a tweet @Dharilo.