What’s on the last slide in your business presentation? For many, it’s a slide that says “Thank You!” Well, that’s simply not as powerful or as useful for your audience as it could be. Instead, we suggest using that space for something fresh and more meaningful. Think of it this way: The final slide should stay on the screen until every last member of the audience has left the room. It’s the last opportunity to communicate with them. What information, what thoughts and what feelings do you want your audience to leave the room with?
Here are seven suggestions for slides you can use to have a fantastic finish:
(1) Business Card. A close-up photo of your business card, perhaps with your hand holding it as in the photo at left. This reminds your audience of what you do for business when not presenting and gives them the opportunity to take a photo of the slide for future reference.
(2) Contact Information. If not a business card, perhaps a list of various ways to connect and stay in contact with you to “keep the conversation going.” This could include your social media channels, a mail list signup, or a private group on LinkedIn or Facebook.
(3) Summary of Key Points. A brief listing of the key messages you really want your audience to remember.
(4) Call to Action. The one thing you want the audience members to do or to remember above all else.
(5) Next Steps. A list of the action steps audience members should take following the presentation.
(6) Final Thoughts. A final thought, such as the fortune cookie photo at the top of this post, or a powerful closing quote. Leave your audience feeling hopeful about the future.
(7) Bookend Thought. If your presentation began with a provocative question or thought, you could return to that question or thought on your final slide and bring it all full circle for your audience.
People tend to remember the first and the last thing you say the most so you want to end strong. By choosing a slide that has some meaning for your audience, you’ll have a much more powerful finish and a much better chance of leaving a lasting impression.
Do you have an idea for a final slide that isn’t listed here? Please share your thoughts in the comments below. We’d love to hear them.